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Footwear Industry Enters The Two Venture

2012/3/8 9:54:00 8

As we all know, "

The two venture

"As a key project implemented by Minnan government in 2012, there has been a new whirlwind in various provinces and cities since the beginning of spring this year.

Especially at the recent stage, the Fujian TV Comprehensive Channel "news Apocalypse" has launched a special program report especially for this purpose, which once aroused the deep resonance of many private enterprises in China.

Chasing now, it has gradually evolved into a collective action to catch up with each other and create new industries.

One son falls, the whole house is alive.

Whether the enterprises can seize the opportunity of "two pioneering" to achieve their own brand upgrading will undoubtedly determine the height of their brand's future development, especially whether they can participate in world-class brand competition.

Admittedly, when the brand "two business" is just in time, whether the enterprise can create a brilliant future on this new round of entrepreneurship has become the goal of many enterprisers' painstaking efforts.

There is no doubt about the pformation of enterprises.

Brand upgrading

It has always been the main theme of market development, and it can bring more value added and profit to the development of enterprises.

Therefore, under the influence of the "two pioneering" Dongfeng, Guangdong and other provinces and cities footwear industry also quietly arisen the upsurge of brand upgrading.

"Ya Di", as a flagship shoes brand of Guangzhou city's Shoes Co., Ltd., has displayed its unique aspect in the upgrading of the brand's "two business", especially in the product shaping and terminal channel layout, which perfectly explained the connotation of the brand upgrading and innovation.

In terms of brand style,

harting

Although the consumer groups are locked in such intellectually female classes as civil servants, workplace women, white-collar workers, and so on, they are skillfully integrated with the latest fashion of women's shoes, so as to complete the brand's re creation and shaping.

In terms of brand quality requirements, Ya Di has always been adhering to the "quality of survival, reputation and development" business philosophy, actively introducing the most advanced leather shoes production equipment in Italy, and specially hired overseas experienced footwear experts to guide production in China.

According to its internal staff, the raw materials used for each product are imported by the United States, Australia and other countries. This undoubtedly reassured the quality of the product, and laid a solid foundation for the development of the high-end market.

Of course, on the basis of guaranteeing the quality of products, he is also very creative in terminal channel construction.

Since its full operation, its market line has extended to Heilongjiang, Jilin, Liaoning, Henan, Anhui, Inner Mongolia, Shandong, Jiangsu, Zhejiang, Fujian, Guangdong, Guangdong, Guangdong, Fujian, China, Hong Kong, Macao, Hong Kong, China, etc.

In addition, in the end consumer experience, the company has launched a new service policy, striving to provide consumers with more dedicated consumer services.

The customer service hotline and the Internet have also been set up, and the customers' inquiry into the product and the timely mastery of the marketing information of the market have been facilitated, and another myth of the upgrade of the brand is also created.