This Winter Clothing "Promotional War" Came Early.

Like to go shopping.

The citizens will probably have a better visit this year.

Xiaobian recently found that businesses had already launched the "promotion war" ahead of time, and the sales promotion was greater than in previous years, and the lowest discount for many garments was only 70 percent off.

Discount customers are busy shopping.

Taobao is not only available online, but also in shopping malls.

"Inventory processing, special sale."

Yesterday afternoon, the shopping guide of a shopping mall in state city attracted the attention of many consumers.

Reporters interviewed a number of shopping malls, such as de Bai, Ao De Le, and so on.

The promotion season came earlier than in previous years, and the discount rate was even greater.

"The discount on New Year's day in the past year has now begun."

The shopping guide of de Bai shopping mall said.

Advertising slogans such as "winter dress 50 percent off" and "full 300 yuan province 100 yuan" can be seen everywhere. The promotion scope covers several brands of winter clothing.

"It is getting colder and colder. Now we are going to buy some winter clothes on sale now."

Ms. Chen, who is buying clothes, says that the original price of a coat is one thousand yuan, and that of playing 70 percent off is only three hundred or four hundred yuan, which is very cost-effective.

High end clothing prices are higher than in previous years.

Reporter survey found that this year's overall price of clothing is still higher than last year.

The price of the new bottled long sleeved T-shirt and shirt is mostly over 200 yuan, and the price of knitted sweater is more than 300-500 yuan.

The price of many domestic clothing brands has risen by tens of yuan to more than 100 yuan over last year.

As the price is higher overall, despite the discount, some high-end brand sales are still cold.

The reporter saw in the de bazaar mall, a high-end brand women's clothing, this year's winter new counters put up the "10 percent off" slogan.

"The price is too high to sell."

The brand shopping guide told reporters with a face.

In previous years, there were discount promotions only during the hottest days in winter, but this year only had to be done ahead of schedule.

Purchase genuine people "not bad money"

except

Outside the price, the people are most concerned about the quality of clothing.

Reporters interviewed in the 100 shopping malls found that consumers are most concerned about quality when choosing clothes.

"The clothes purchased nowadays are basically worn in winter, so the quality must be good and the quality is not good enough, so it is better to buy them."

Mr. Wang, who is buying winter clothes, said that when the reporter consulted with the shopping guide, the guide told reporters that because of the ongoing preferential activities, the number of consumers buying winter clothing increased day by day, and at the same time, the quality requirements of consumers for clothing were also getting higher and higher. In the case of price concessions, plus the quality of clothing, consumers were "not bad money".